Borne from the excitement that methodologies can be more interactive and natural, Cultural Tours were cleverly bespoke ways to bring any city and consumer to life.
We wanted clients near and far to witness behaviors or trends differently. Cultural Tours created a way for us to take research on the streets and to the people. Touching, smelling, tasting, and asking questions was highly encouraged. This was not sitting in a dark room for 2 hours nor was it a moderator-consumer only Q&A, the fourth wall was explicitly knocked down. Clients often told us the more interactive and curious they were, the more they learned.
This was a collaboration project between 3 Flamingo colleagues and myself. Clients of Cultural Tours have included Nike, Airbnb, Lipton and Mini/BMW. Below are teasers highlighting some tour themes and destinations.