For the independent traveler who wants to experience Tibet but doesn’t want a tour guide, there is another way. Look to China.
For my parents.
In 2013 I travelled around Greece alone. I had a stellar trip with rich encounters, tasty food, and history lessons (re)learned. Why, then, is this post 4 years late? It has to do with broth.
As Chinese tourism continues to rise, independent travel is the new preferred way to see the world. This is especially true amongst post-80’s and younger. With freedom to move about without restrictions of organized group tours and a desire for building experiences, tourism services and brands are slowly (but surely) updating their offers.
The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes. This is an original publication for Campaign Asia, written by Cheryl Hung
Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories. This is an original publication for Campaign Asia, written by Cheryl Hung