The Olympics could be a prime starting point for brands to deliver a new outlook. Too bad they prefer to fall back on overused themes. This is an original publication for Campaign Asia, written by Cheryl Hung
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Chinese women in advertising: Beyond the demure and the debauched
Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories. This is an original publication for Campaign Asia, written by Cheryl Hung