Cheryl’s work delivers strategic solutions through the lens of a compelling story. With a global trends understanding, Cheryl has collaborated with top multi-national companies, inspiring and guiding their visions. Elevating market entry, positioning and sales strategies are her strength.
Since her university days, Cheryl’s focus has been on marketing and insights. Starting off as an event planner for NBCUniversal and sales for Eli Lilly, she now currently works on the agency side – most recently at Flamingo.
Cheryl is a passionate, curious traveller. She also enjoys writing during her down-time and contributing her thoughts to industry outlets (i.e. Campaign and blogs). When time allows, she smashes travel + writing together to make for some cataclysmic entries. Cheryl currently works and resides between China and the United States.
UniversalNBC, intern planner | ’05-08
Johnson & Johnson, intern | ’06
Eli Lilly, sales rep | ’08-11
Jigsaw, ARM | ’11 – 14
Flamingo, project director | ’14 – 17
Laughing (at myself or with you)
Education & Language
Michigan State University | ’04-08
BA in marketing
Minor in international business
Winner of study abroad written scholarship
Marketing VP in Broad China Bus. Society
Fluent in Chinese & English