Cheryl’s work delivers strategic solutions through compelling stories. Her passions are cultural trends, DEI action, and global markets. Cheryl collaborates with small and big brands, inspiring and guiding their visions. Developing brand/product strategies, GTM plans, and global strategies are her strengths.
Cheryl is a big picture thinker, unafraid of rolling up her sleeves, and a fierce team player.
Cheryl is a passionate, curious traveller. She also enjoys writing during her down-time and contributing her thoughts to industry outlets (i.e. Campaign and blogs). When time allows, she smashes travel + writing together to make for some cataclysmic entries. Cheryl currently works and resides between China and the United States.
Episode, Principal | ’19 – 20
Tonic, Research Director | ’18 – 19
Flamingo, Project Director | ’14 – 17
Jigsaw, Research Manager | ’11 – 14
Eli Lilly, Sales Rep | ’08-11
Johnson & Johnson, Intern | ’06
UniversalNBC, Intern | ’05-08
Brand + Product Strategy
Customer Experience + Insight
Global + GTM Strategies
New Product Development
Education & Language
Michigan State University | ’04-08
BA in marketing
Minor in international business
Winner of study abroad written scholarship
Marketing VP in Broad China Bus. Society
Fluent in Mandarin + Cantonese Chinese & English